How to succeed at industry conferences and events, part 2
In the first blog in this series (which you can read here), we established why telemarketing should be a critical part of the marketer’s arsenal around any industry event or trade show they’re attending. We also set out the role telemarketing campaigns should play in ensuring the investment you’ve made in the event delivers your […]
So, you’re attending a trade event and you want it to be a success? Here’s how to do it – part 1
In the telco industry, the marketer’s calendar is packed with key events. Mobile World Congress, DTW Ignite, TMForum shows…the list is extensive. Attending and exhibiting at those events is among your biggest investments of the year. They need to pay off. But the payoff isn’t easy to achieve given how much you’re spending on a […]
When you’re considering working with a marketing agency, how much does industry experience matter?
CMOs often turn to outside marketing agencies for help with their campaigns. When they’re deciding which agency to work with, should they place a premium on the agency’s industry expertise? Let’s find out… There’s a question that, at some point, almost every CMO or Marketing Director for a business-to-business company in the telco industry has […]
Five compelling arguments for telemarketing
Should telemarketing be part of your overall marketing strategy? If you’re selling high-cost technology products, the answer is “yes”. To find out why, read on. Marketing Directors have a lot of options at their disposal when it comes to supporting their sales teams. They can drive campaigns over e-mail and social media, produce content, place […]
Has enterprise marketing changed?
Over the past twenty years, few would dispute that marketing has changed. Digitisation has revolutionised a landscape in which, two decades ago, direct mail was probably the dominant means of outreach and postage costs took up a significant portion of the marketing budget. Try explaining that to a marketing graduate today! Yet for all the […]
There goes the art of marketing: what should we make of Chat GPT?
You’re probably familiar with the hype by now, especially if you’re involved in the world of technology marketing and sales which, if you’re reading this blog, it’s likely that you are. What’s more open to debate is where you stand on Chat GPT, the increasingly talked-about AI technology. Do you see Chat GPT as a […]
Industry events: Notes, conversations, presentations, and opportunities
Here are some more of our thoughts on telco industry events. The shows go on and the telecoms industry continues to evolve. A criticism: event’s networking appa. For shows representing leadership in technology innovation, apps are often about as engaging and helpful as an ice cube maker would be in the arctic circle. Must do […]
Lead generation telemarketing: pros and cons of in-house vs. outsourced
In the third blog in this series, we’ll put in-house vs. outsourced telemarketing under the microscope. The first two blogs have established the landscape of outsourcing; this time we’ll home in on making the decision to outsource itself. In the last blog, we touched on some of the reasons outsourcing was likely to be advantageous […]
Telemarketing: ripe for outsourcing
In the second blog in our series about outsourcing and marketing management, we turn our attention to telemarketing programmes and consider why the domain is ripe for outsourcing. Last time, (in the first blog of this series), we distinguished between those marketing functions that invariably remain in-house (we called them “programme management” activities) and those […]