Trade events can be a great opportunity to meet prospects and conduct business, but they come at a high price. Attending a big show represents a big chunk of an annual marketing budget. So, simply turning up with a stack of flyers and a sales team ready to pound the floor isn’t enough to guarantee success.
In reality, the ideal approach is to guarantee conversations with the telco decision-makers you want to reach in advance of the event because without effective pre-event planning, sales teams can spend valuable time searching for prospects instead of progressing genuine opportunities.
eContact Services (eCS) provides specialist telco event appointment-setting services for technology vendors. We help you arrive at the event with a diary of pre-booked meetings with qualified prospects from your target telco accounts.
Before any event, we can work with you to agree the accounts, countries, job titles and buyer personas you want to target.
Because eCS has delivered telco event meeting services for many years, we often have access to historical delegate data from previous editions of major industry events. This helps us identify relevant organisations and contacts who have attended before and may be planning to attend again.
We combine historical delegate data with our database of more than 200,000 telco contacts, current delegate information where available and additional account research.
Using our voice-led, account-based approach, we contact the relevant decision-makers, stakeholders and influencers directly. We confirm their plans to attend, introduce your solution, establish its relevance, qualify interest and arrange meetings directly into your team’s event diaries.
Our pre-event meeting scheduling services help you:
Unlike campaigns that rely primarily on mass emails, automated LinkedIn messages or badge scans, eCS speaks directly with each prospect.
Where possible, we also uncover valuable account intelligence, including:
As a result, your sales team receives more than a calendar appointment. We provide background information and conversation notes to help your team prepare for a more informed and productive meeting.
We agree the event, target accounts, geographical coverage, relevant job functions, solution messaging and qualification criteria.
We use our telco database, market knowledge, historical delegate information and additional research to map relevant contacts within your selected accounts.
Our team contacts each prospect directly, introduces your solution and establishes whether there is relevant interest in meeting your company.
We coordinate availability and book meetings into your team’s event calendars or our online meeting scheduler, which is available to all clients.
We give your team the information uncovered during our initial conversation, helping them understand the prospect’s situation and prepare for the meeting.
The opportunity does not end when the event finishes.
After MWC, DTW or another major trade event, sales teams often return with business cards, badge scans and notes from numerous conversations. Without timely follow-up, potentially valuable opportunities can quickly lose momentum.
eCS can follow up with the contacts your team met, re-engage prospects who missed scheduled appointments and qualify people who visited your stand or had their badge scanned.
Our post-event lead-follow-up services help turn initial conversations into follow-up presentations, qualified sales meetings and potential sales opportunities.
By combining pre-event appointment setting with post-event lead generation, eCS helps you achieve greater value throughout your event campaign.
We provide pre-event meeting scheduling and post-event lead-generation support for major global and regional events, including:
