Are virtual meetings the way ahead? The new normal?
Webinars by their very definition are a presentation, lecture, workshop or seminar that is transmitted over the web using video conferencing software. With the increase in employees working from home, the explosion in the use of video conferencing software and the requirement for Vendors to still engage with their target market, should this be something […]
Sacred Cows: The Digital Marketing and Databases
Digital marketing may have a low barrier to entry making it easy and inexpensive to reach out to target companies/contacts and, albeit with some risk, to create brand awareness (if not executed deftly, spam does anything but create a positive brand image). But these advantages come at a price. For one, if you are either […]
MWC: and now the great not to be missed opportunity for Telco Marketers
Well, Mobile World Congress 2020 was “interesting,” wasn’t it? It ended up an event that may well live longer in the memory than many of its predecessors if for entirely the wrong reasons. Epidemiologists rather than technologists dominated the field of play this year (alongside accountants) and with more and more similar events falling like […]
Mobile World ‘Cancelled’
The importance of Lead Generation in the wake of GSMA collapse What was meant to be an exhilarating week together for decision-makers drawn from all quarters of the telecoms industry and a networking-fest with the potential to reshape the direction of the market, has ended up with months of preparatory sound and fury, in the […]
MWC2020: Missing World Congress?
While Hamlet didn’t have a trip to Barcelona in mind as he pondered “to be or not to be”, one imagines that the companies attending, the GSMA and the Spanish authorities have been addressing the question in recent days via a high-stakes game of “who blinks first?” in relation to Mobile World Congress which, by […]
The recipe for Lead Generation failure
Let’s talk about ourselves: the recipe for Lead Generation failure (despite the fact that nearly everybody still does it when they should know better) In a survey that informed its recently published 2020 CIO agenda, analyst firm Gartner reports on the types of disruption CIOs have faced over the past four years. Most of them […]
Selling BSS transformation? So are we…
Analyst firms tell us that investment in next-generation Operational Support Systems (OSS) and Business Support Systems (BSS) are markets valued at around $40bn USD globally while, at the same time, investment in legacy OSS/BSS is around half that. The former is growing, the latter shrinking. If, like many eCS clients, you supply technology in one […]