Inside Sales? Isn’t it better off outside?
Sales and marketing leaders count on having a sales pipeline stocked with qualified leads. But how do they get one? Is an inside sales team or an outside agency the best way to get the desired results? Here are some thoughts to help you make the decision. Read on. In the telco vendor universe, inside […]
Let’s be honest about B2B telemarketing
Everyone hates telemarketing, right? Meanwhile, everyone keeps on telemarketing. So, is the bad reputation justified? The elephant in the room for those us involved in one way or another with telemarketing (whether we’re users or providers of the service) is the widely held perception that no one likes it. And let’s be honest, telemarketing does […]
If your marketing agency is telling you they’re LinkedIn experts, the right response is, “who cares?”
Understanding the relationship between LinkedIn and telco lead generation is important if you and to avoid falling down a rabbit hole! We were amazed, recently, to discover a marketing agency using (its self-proclaimed) LinkedIn expertise as a key part of its sales pitch. That’s not to say that being able to use LinkedIn effectively isn’t […]
AI and B2B Marketing: What’s the deal?
We’ve written several blogs recently about the impact of Artificial Intelligence on the telco industry. But our readers (and clients) aren’t just telco professionals; they’re also marketers. That begs the question, how does AI impact them in the domain of B2B marketing? The question of whether and how much AI impacts B2B marketing is a […]
AI and Telemarketing: Competence or conflict?
Many marketers are starting to harness Artificial Intelligence, finding roles for the technology within their strategies and campaigns. Looking at how AI is being used is interesting, as is questioning its likely impact on marketing outcomes. Conversations around AI, as we all know, are near endless right now but it’s not unreasonable to wonder where […]
In business-to-business marketing, how does telemarketing compare?
Marketing leaders have lots of options when it comes to using their budgets. So how does telemarketing shape up compared to the alternatives? The idea of a representative picking up a telephone and calling a prospect to gauge their interest in a solution sounds almost quaint – certainly very traditional – in the context of […]
Results: defining effective lead generation
What’s the best way to turn raw prospects into qualified sales leads, and how do you know exactly which steps to take to reach the right decision? Plus, what can be achieved when you do put the correct strategy in place? The telco domain is hallmarked by intense competition. Telcos themselves battle each other for […]
How to run a successful webinar
There are many sources of qualified sales leads and in recent years webinars have become one of the more popular ones. Why is this, and are they a good idea? How can you help make sure your webinar eventually results in sales pipeline success? When it comes to marketing, it could be argued that webinars […]
If you want meetings with qualified sales prospects, don’t rely on event organisers to deliver them
If you’re at home reading this and the lights suddenly go out; you investigate the cause and discover that you can’t read on because the fuse box is blown, here’s a question: how many of you are going to call a plumber? My guess is zero. After all, why would you? Here’s another question. This […]