If you want meetings with qualified sales prospects, don’t rely on event organisers to deliver them
If you’re at home reading this and the lights suddenly go out; you investigate the cause and discover that you can’t read on because the fuse box is blown, here’s a question: how many of you are going to call a plumber? My guess is zero. After all, why would you? Here’s another question. This […]
The sun’s going down on 3G networks, and that means opportunity is knocking…
The rollout of 4G was hastened by the ability to offload (via CSFB) the complicated issue of handling voice calls onto the established world of 3G. But the fix is running out of time. Sometimes, communications industry news goes mainstream, with stories that usually concern mainly industry professionals finding their way into the national media. […]
Boom times for FTTH
Fiber is booming and the FTTH market is expanding rapidly. This presents challenges to network operators, and opportunities to solutions providers. As the first quarter of 2023 comes to an end, the booming “Fiber To The Home (FTTH) market shows continues to be robust. The research firm PointTopic[1] states that the total number of global […]
Generating high-quality leads in the network experience solutions market
The client eCS’ client is a provider of solutions that deliver real-time end-to-end subscriber-level visibility to power Service Operation Centers in the telecoms industry with a sophisticated customer analysis solution. The solution in this campaign is a cloud-native, multi-access and multi-vendor product that provides end-to-end insight into an end-customers network experience. The campaign The focus […]
Has enterprise marketing changed?
Over the past twenty years, few would dispute that marketing has changed. Digitisation has revolutionised a landscape in which, two decades ago, direct mail was probably the dominant means of outreach and postage costs took up a significant portion of the marketing budget. Try explaining that to a marketing graduate today! Yet for all the […]
There goes the art of marketing: what should we make of Chat GPT?
You’re probably familiar with the hype by now, especially if you’re involved in the world of technology marketing and sales which, if you’re reading this blog, it’s likely that you are. What’s more open to debate is where you stand on Chat GPT, the increasingly talked-about AI technology. Do you see Chat GPT as a […]
Industry events: Notes, conversations, presentations, and opportunities
Here are some more of our thoughts on telco industry events. The shows go on and the telecoms industry continues to evolve. A criticism: event’s networking appa. For shows representing leadership in technology innovation, apps are often about as engaging and helpful as an ice cube maker would be in the arctic circle. Must do […]
Lead generation telemarketing: pros and cons of in-house vs. outsourced
In the third blog in this series, we’ll put in-house vs. outsourced telemarketing under the microscope. The first two blogs have established the landscape of outsourcing; this time we’ll home in on making the decision to outsource itself. In the last blog, we touched on some of the reasons outsourcing was likely to be advantageous […]
Telemarketing: ripe for outsourcing
In the second blog in our series about outsourcing and marketing management, we turn our attention to telemarketing programmes and consider why the domain is ripe for outsourcing. Last time, (in the first blog of this series), we distinguished between those marketing functions that invariably remain in-house (we called them “programme management” activities) and those […]