Marketing services: you know what you want to say. We can help you say it more effectively
In marketing, a strong message needs clear and persuasive presentation
eCS Marketing Services gives you access to expert content development and strategic communications guidance. This can be leveraged to augment and enhance your lead generation campaigns or used as a standalone source of high-quality marketing collateral for your broader outreach efforts.
We have over two decades of experience in the areas of telco IT, networks and operations, and enterprise applications marketing. We understand your business and we are expert in the articulation and positioning of complex, technology products and services. We know how to create winning marketing collateral.
We can produce the informed and insightful content necessary to perform a variety of functions, in a way that resonates with your target audience. This includes call scripts, white papers, sales battle cards, e-books, e-mail campaign scripts, newspaper and magazine articles, case studies and more.
If you need support or assistance communicating your product or service more effectively and your marketing efforts aren’t achieving the desired results, why not get in touch with eCS to see how we can help?
You've got the product, the content, and the message. What about the marketing strategy to bring it all together?
While content is the backbone of marketing execution, strategy is its foundation. Understanding your market and the pain points of your prospects is critical to designing an effective marketing campaign.
eCS can support you with a fully-fledged strategic marketing packages that draw on our experience, resources and state-of-the-industry contact database so that your efforts are correctly aligned with market needs, giving them the best chance of success. We can not only build the collateral components of your marketing plan, we can also help you create a winning strategy to deliver them.
We can work with on a project basis (for instance, all aspects of marketing support required to maximise the success of attendance at an industry event) or on an a retained basis acting as an outsourced component of your in-house marketing team. For some clients, their entire marketing operation is simply ‘white-labelled’ to eCS.
For more information about tapping eCS’ marketing expertise, please get in touch.
Think. Articulate. Present. The eCS approach
Producing impactful content can be challenging. eCS’ TAP approach meets the challenge. TAP (Think. Articulate. Present) leverages our understanding of complex technologies and markets, our grasp of industry trends and pain points, our ability to clearly present and polish often complicated value propositions through engaging, high-impact copy.
Our marketing services team has unrivalled experience in content creation gained over years working as journalists, industry analysts, book authors and CMOs. We now only understand what your business does (and the pressures you face) but also how your products meet the needs of your target markets. We can synthesise and articulate your messages so they resonate with the audience that you want to reach. We can output in multiple formats including:
- Campaign Support Materials (such as call or e-mail campaign scripts)
- White Papers
- Data Sheets
- Websites
- Blogs
- Media Articles
- Case Studies
If you need to enhance the success of your sales and marketing efforts and stock your collateral library with high-impact content, please get in touch. eCS can help.
Lead generation starts with thought leadership
eCS’ Marketing Services team has been writing for key telecommunications industry publications, websites, analyst firms and other media outlets for over two decades. Our media contacts and reputation for creating high-quality published material are well established (samples of our work are available upon request).
We can help you develop, write and place thought-leadership and other materials across the trade media. We can dramatically improve your visibility across the media worldwide.
If you’d like to learn more about how we can help expose your company’s message in a variety of high-visibility, industry outlets please get in touch by clicking the link below.
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