In business-to-business marketing, how does telemarketing compare?
Marketing leaders have lots of options when it comes to using their budgets. So how does telemarketing shape up compared to the alternatives? The idea of a representative picking up a telephone and calling a prospect to gauge their interest in a solution sounds almost quaint – certainly very traditional – in the context of […]
Artificial Intelligence: We’re not very good at it!
As we know, everyone’s talking about AI. In that much, it’s yesterday’s news. If you read our blogs, you’ll be aware that we’ve already discussed the subject more than once, most recently investigating AIs role in telco (which you can read here) and before that its likely future evolution (which you can read here). Now, […]