Sensing as a Service? Get used to it. 6G is coming.
It’s not here yet, but hot in the wake of 5G the conversation around 6G has already started. So, what might the next network generation bring? Read on. Now that 5G is well and truly here, indeed before the dust has even settled (as is the manner of all things telecoms related) it’s time to […]
When you’re considering working with a marketing agency, how much does industry experience matter?
CMOs often turn to outside marketing agencies for help with their campaigns. When they’re deciding which agency to work with, should they place a premium on the agency’s industry expertise? Let’s find out… There’s a question that, at some point, almost every CMO or Marketing Director for a business-to-business company in the telco industry has […]
The next step? Sovereign AI
What is sovereign AI and why is it an issue the telecoms industry should care about? Let’s find out… Not surprisingly, there was much talk at the Connected Britain event about AI, not least generative and agentic AI, a topic we wrote about in a recent blog (which you can read here) and which, among […]
Understanding AI in Telco
AI is here, so what’s coming next? The evolution of Agentic AI may be the next big game changer for telcos. Over the past year, we’ve been writing about AI with increasing frequency. And with good reason, since the subject has been and remains on everyone’s lips. To date, we’ve considered the impact of the […]
Five compelling arguments for telemarketing
Should telemarketing be part of your overall marketing strategy? If you’re selling high-cost technology products, the answer is “yes”. To find out why, read on. Marketing Directors have a lot of options at their disposal when it comes to supporting their sales teams. They can drive campaigns over e-mail and social media, produce content, place […]
What are the technology solutions and business domains that CIOs are prioritising in 2025?
As the technology landscape continues to evolve rapidly, let’s pause for a moment and take a helicopter view to see where things stand. We’ll do that by considering the question, “which solutions and domains are priorities for CIOs right now”? To find out, read on… There’s no peace for the wicked! And navigating their way […]
What’s your football team got to do with telco? Quite a lot, actually!
Is this blog the right place to talk about football? Well, MWC2025 featured a “Sports Congress” in its agenda. Why? And why, if you’re in telco, should you care? If you support a football (or any other sports) team, then you’ll probably be interested to know that the subject of sports and technology is one […]
What about “the new economy”?
What about “the new economy”? Among the themes at Mobile World Congress (and elsewhere), there’s much talk of “the new economy”. What is it, and how does it affect the telecoms industry? Read on. What is “the new economy” about which we’re hearing so much these days, and why should those of us in the […]
On connectivity and economic development
Once again, we’re at that time of year when the telco industry’s attention tends to coalesce around Mobile World Congress, and when our monthly blog looks ahead to what we’re seeing on the events agenda. This year’s theme and, indeed, keynote address focuses on “connectivity as a gateway to a new future”. With that in […]