Boom times for FTTH
Fiber is booming and the FTTH market is expanding rapidly. This presents challenges to network operators, and opportunities to solutions providers. As the first quarter of 2023 comes to an end, the booming “Fiber To The Home (FTTH) market shows continues to be robust. The research firm PointTopic[1] states that the total number of global […]
Has enterprise marketing changed?
Over the past twenty years, few would dispute that marketing has changed. Digitisation has revolutionised a landscape in which, two decades ago, direct mail was probably the dominant means of outreach and postage costs took up a significant portion of the marketing budget. Try explaining that to a marketing graduate today! Yet for all the […]
There goes the art of marketing: what should we make of Chat GPT?
You’re probably familiar with the hype by now, especially if you’re involved in the world of technology marketing and sales which, if you’re reading this blog, it’s likely that you are. What’s more open to debate is where you stand on Chat GPT, the increasingly talked-about AI technology. Do you see Chat GPT as a […]
Industry events: Notes, conversations, presentations, and opportunities
Here are some more of our thoughts on telco industry events. The shows go on and the telecoms industry continues to evolve. A criticism: event’s networking appa. For shows representing leadership in technology innovation, apps are often about as engaging and helpful as an ice cube maker would be in the arctic circle. Must do […]
Lead generation telemarketing: pros and cons of in-house vs. outsourced
In the third blog in this series, we’ll put in-house vs. outsourced telemarketing under the microscope. The first two blogs have established the landscape of outsourcing; this time we’ll home in on making the decision to outsource itself. In the last blog, we touched on some of the reasons outsourcing was likely to be advantageous […]
Telemarketing: ripe for outsourcing
In the second blog in our series about outsourcing and marketing management, we turn our attention to telemarketing programmes and consider why the domain is ripe for outsourcing. Last time, (in the first blog of this series), we distinguished between those marketing functions that invariably remain in-house (we called them “programme management” activities) and those […]
Outsourcing your lead generation telemarketing programme: is it a good idea?
In our new series of blogs, we turn our attention to the issue of marketing, specifically which functions within the marketing domain should be outsourced, and why this is the case? In the first blog, we give an overview of the subject. Generally, it could be argued that marketing activity falls into two segments as […]
GIS: it’s more than you think
Mention GIS and it’s understood by most people (if they understand it at all) as a location technology; it’s the “thing” in your phone, or Google maps, or your Garmin fitness device, or whatever else you use that tells you where you are and how to get to where you want to go. All of […]
OpenRAN: opportunities and challenges
OpenRAN IS, the disaggregation of the radio access network into interconnected parts defined by open, standards-based, interoperable interfaces and using open, standards-based protocols for communicating over those interfaces. What are the opportunities and what are the challenges it faces? Talking about openRAN A recent poll run by telecomsTv asked the OpenRAN community “which are the […]