Life on the edge: edge computing explained and why it matters for telcos
Edge computing is one of those new concepts in telecoms that we keep hearing about. But it’s not always obvious what the ‘edge’ is and why it’s important. So let us explain. Edge – or Multi-Access Edge Computing (MEC) to give it its correct name – refers to apps and services that can be accessed […]
From networks on the moon to 5G robots: the ten stories that shaped the telco world in 2020
2020 was a tumultuous year for all – and the telco sector was no exception. As we approach year-end, eContactServices looks at the ten telco-related stories that made an impact this year. 1 – MWC gets canned Mobile World Congress was cancelled just two weeks before it was due to open its doors for its […]
Ten things we’ve learnt attending online events in 2020
It’s been a tumultuous year in the events business. The global lockdown meant that almost all major ‘in person’ events were cancelled from March, with Barcelona’s Mobile World Congress becoming the first major casualty. And it wasn’t just the big industry events that had to go online at very short notice: product launches, networking events […]
How the Open RAN revolution is changing how the world builds networks
eContact Services looks at the momentum building behind Open RAN and how traditional telco supply chains are being disrupted as a result. The Radio Access Network – or RAN – is the most critical and costliest part of a mobile network, the part that enables a mobile device to connect to a network. RANs are […]
Securing the enterprise opportunity and embracing open-source networks: trends to watch as we enter the 5G era
5G networks, devices and use cases are proliferating – in this article eContactServices looks at the key trends shaping the new mobile technology. It’s clear that 5G is ushering a new, disruptive era that is reorganising relationships between operators, vendors and other players across the telco ecosystem. With more than 20 years’ experience in delivering […]
From iPhone to private networks: five trends shaping 5G
5G networks, devices and use cases are proliferating – in this article eContactServices looks at the key trends shaping the new mobile technology. It’s clear that 5G is ushering a new, disruptive era that is reorganising relationships between operators, vendors and other players across the telco ecosystem. With more than 20 years’ experience in delivering […]
Offset Digital Fatigue and Pep Up Your Telecoms Pipeline
Optimize your telecom marketing mix with a human touch Vendor GTM strategies have pivoted heavily towards “digital” with content syndication, webcasts and display adverts now earmarked to generate everything from brand awareness to business leads. But…as vendors fight for telco decision-maker mindshare the sheer volume of digital investment is for many delivering no more than […]
Perfecting your telecom marketing mix…
One of the crimes against telecom marketing humanity all too often committed by marketers bears examination. It’s this: the failure to understand that telco lead generation involves not isolated campaigns but, rather, leveraging multiple elements of a campaign mix. Here’s what happens. Marketers leverage a lot of sources to generate telecom leads. These range from […]
POST-COVID: The song remains the same?
There’s a natural temptation to reduce complex political and economic circumstances to a few simple soundbites. But as, at different times around the world, we begin to emerge from the Coronavirus pandemic, it seems reasonably certain that business-as-usual is unlikely to be resumed. Not in the short term, and quite possibly not ever. The commercial […]
