As telecoms evolves, marketers become teachers…
For all the talk about new devices and new enabling technologies, MWC demonstrates how the telecoms industry is continuing to change rapidly at a much more fundamental level. Many of the real innovations taking root in the industry today involve far more than simply new features and functions, new Use Cases and new commercial opportunities […]
Keeping Marketing in Mind
At least if you rely on reports in the mainstream media, you could be forgiven for thinking that Mobile World Congress is the telco industry’s equivalent of a Consumer Electronics Show. That’s right; the column inches fill up with endless announcements of new products; mainly phones, pads, and/or laptops most of which in one way […]
Some thoughts on investing in industry events
Three years later, Mobile World Congress is back. Well, back in a recognisable form anyway. Twenty-four months ago, we experienced the COVID enforced last-minute cancellation of the event. Last year, the GSMA did give a party, but no one came (to be scrupulously accurate, not very many showed up). This year, it’s business as usual […]
Telco sustainability: Operators ramp up efforts to tackle environmental impact
The telecoms industry has an opportunity to drive sustainability initiatives across multiple sectors – but it must get its own house in order first The telecoms sector may not be the world’s biggest source of carbon emissions, but it is one that is increasingly coming under pressure to reduce its environmental impact. In a recent […]
New era of fibre providers take on incumbent telcos in race to deliver gigabit broadband
Investors are pouring money into the so-called ‘altnets’ building out super-fast fibre networks to compete with BT Openreach and Virgin Media. One of the first things the newly merged UK operator Virgin Media O2 plans to do is upgrade its entire fixed broadband network to fibre-to-the-home (FTTH). In a bid to become the UK ‘s […]
Elon Musk blasts into MWC to update on Starlink plans
Satellite-based broadband services are becoming a commercial reality thanks to billionaires such as Elon Musk – should traditional telcos be worried? MWC may be a scaled-down event this year, but the organisers have nevertheless managed to land a significant keynote speaker: Elon Musk. The billionaire tech entrepreneur will attend the event virtually – live from […]
Telcos use network slicing to tap into gaming opportunity
By providing gamers with a dedicated ‘fast lane’ on their networks, telcos will be able to monetise a key 5G use case We have written previously about how the key 5G revenue opportunities for telcos will come from the enterprise and vertical industries. But how will this be achieved? A key enabler on the network […]
Telcos bet on the public cloud for future 5G and data-powered services
Vodafone’s deal with Google is just the latest example of an operator leveraging the power of the cloud hyperscalers – but telco vendors are also embracing the cloud. The debate around how telcos should take advantage of cloud services has been one of the hottest topics in the industry. It is likely to be a […]
5G is creating a new era of enterprise opportunity, but can telcos capitalise?
The enterprise market is ripe for adopting 5G services, but operators have work to do to unlock value in this growing customer segment 5G is considered the first generation of mobile tech that is set to have a greater impact on the enterprise rather than consumers. KPMG estimates that £3.35 trillion in value is waiting […]