DDoS – with 5G come questions of security
5G is arriving at pace and most of what we hear is the good news. But it brings concerns, too, foremost among them questions of security. As 5G networks roll out, we all know the benefits: faster data speeds, lower latency, and an ever more connected world among them. That’s the good news. On the […]
Results: defining effective lead generation
What’s the best way to turn raw prospects into qualified sales leads, and how do you know exactly which steps to take to reach the right decision? Plus, what can be achieved when you do put the correct strategy in place? The telco domain is hallmarked by intense competition. Telcos themselves battle each other for […]
Is it time for API monetisation?
The concept of API monetisation appears to be gaining traction in the telecoms market. As a result, it’s worth asking whether things could really take off, how the model can be leveraged, and what should we be thinking about the use of commercial APIs? API monetisation is the process of driving revenue to enterprises via […]
Railways communication networks: a big opportunity for telco solution vendors
For vendors of solutions in the telco industry, changes in railway communications networks presently represent a significant commercial opportunity. In this blog, we’ll try to explain why. Why are we talking about trains and telcos? To explain why, let’s start with a bit of history. Over the years, enterprise communications networks have always tended to […]
How to run a successful webinar
There are many sources of qualified sales leads and in recent years webinars have become one of the more popular ones. Why is this, and are they a good idea? How can you help make sure your webinar eventually results in sales pipeline success? When it comes to marketing, it could be argued that webinars […]
If you want meetings with qualified sales prospects, don’t rely on event organisers to deliver them
If you’re at home reading this and the lights suddenly go out; you investigate the cause and discover that you can’t read on because the fuse box is blown, here’s a question: how many of you are going to call a plumber? My guess is zero. After all, why would you? Here’s another question. This […]
The sun’s going down on 3G networks, and that means opportunity is knocking…
The rollout of 4G was hastened by the ability to offload (via CSFB) the complicated issue of handling voice calls onto the established world of 3G. But the fix is running out of time. Sometimes, communications industry news goes mainstream, with stories that usually concern mainly industry professionals finding their way into the national media. […]
Boom times for FTTH
Fiber is booming and the FTTH market is expanding rapidly. This presents challenges to network operators, and opportunities to solutions providers. As the first quarter of 2023 comes to an end, the booming “Fiber To The Home (FTTH) market shows continues to be robust. The research firm PointTopic[1] states that the total number of global […]
Has enterprise marketing changed?
Over the past twenty years, few would dispute that marketing has changed. Digitisation has revolutionised a landscape in which, two decades ago, direct mail was probably the dominant means of outreach and postage costs took up a significant portion of the marketing budget. Try explaining that to a marketing graduate today! Yet for all the […]
