2026 is here – predicting the key themes for telcos
What issues are on the table for telcos in 2026? What sort of conversations can you expect at key industry gatherings? Here’s our best guess. Read on… As we do every January, with the new year underway let’s look at what we think will be some of the key themes in the telecoms industry in […]
Agentic AI: The Next Operating Model for Telcos
Telcos have spent the last decade digitising processes and layering analytics on top of legacy operations. Agentic AI marks a more fundamental shift: from systems that support decisions to systems that can act autonomously toward business goals. Unlike traditional AI or automation, agentic AI systems are goal-driven. They can observe network, customer, and commercial signals, […]
Sensing as a Service? Get used to it. 6G is coming.
It’s not here yet, but hot in the wake of 5G the conversation around 6G has already started. So, what might the next network generation bring? Read on. Now that 5G is well and truly here, indeed before the dust has even settled (as is the manner of all things telecoms related) it’s time to […]
When you’re considering working with a marketing agency, how much does industry experience matter?
CMOs often turn to outside marketing agencies for help with their campaigns. When they’re deciding which agency to work with, should they place a premium on the agency’s industry expertise? Let’s find out… There’s a question that, at some point, almost every CMO or Marketing Director for a business-to-business company in the telco industry has […]
The next step? Sovereign AI
What is sovereign AI and why is it an issue the telecoms industry should care about? Let’s find out… Not surprisingly, there was much talk at the Connected Britain event about AI, not least generative and agentic AI, a topic we wrote about in a recent blog (which you can read here) and which, among […]
Understanding AI in Telco
AI is here, so what’s coming next? The evolution of Agentic AI may be the next big game changer for telcos. Over the past year, we’ve been writing about AI with increasing frequency. And with good reason, since the subject has been and remains on everyone’s lips. To date, we’ve considered the impact of the […]
In business-to-business marketing, how does telemarketing compare?
Marketing leaders have lots of options when it comes to using their budgets. So how does telemarketing shape up compared to the alternatives? The idea of a representative picking up a telephone and calling a prospect to gauge their interest in a solution sounds almost quaint – certainly very traditional – in the context of […]
Five compelling arguments for telemarketing
Should telemarketing be part of your overall marketing strategy? If you’re selling high-cost technology products, the answer is “yes”. To find out why, read on. Marketing Directors have a lot of options at their disposal when it comes to supporting their sales teams. They can drive campaigns over e-mail and social media, produce content, place […]
Artificial Intelligence: We’re not very good at it!
As we know, everyone’s talking about AI. In that much, it’s yesterday’s news. If you read our blogs, you’ll be aware that we’ve already discussed the subject more than once, most recently investigating AIs role in telco (which you can read here) and before that its likely future evolution (which you can read here). Now, […]