Yes, AI is great. If you thought it was risk-free, think again.
AI is here, no doubt to stay. That doesn’t mean telcos are in for a straightforward ride! Read on… In recent blogs, we’ve talked about AI from various different perspectives including sovereign AI (read the article here), autonomous networks (read here), and agentic AI (read here). The hype train is well and truly rolling, but […]
AI and B2B Marketing: What’s the deal?
We’ve written several blogs recently about the impact of Artificial Intelligence on the telco industry. But our readers (and clients) aren’t just telco professionals; they’re also marketers. That begs the question, how does AI impact them in the domain of B2B marketing? The question of whether and how much AI impacts B2B marketing is a […]
How to succeed at industry conferences and events, part 2
In the first blog in this series (which you can read here), we established why telemarketing should be a critical part of the marketer’s arsenal around any industry event or trade show they’re attending. We also set out the role telemarketing campaigns should play in ensuring the investment you’ve made in the event delivers your […]
So, you’re attending a trade event and you want it to be a success? Here’s how to do it – part 1
In the telco industry, the marketer’s calendar is packed with key events. Mobile World Congress, DTW Ignite, TMForum shows…the list is extensive. Attending and exhibiting at those events is among your biggest investments of the year. They need to pay off. But the payoff isn’t easy to achieve given how much you’re spending on a […]
MWC Primer: What is “sovereign AI” and how does it relate to the telecoms industry?
As happens around this time every year, the telecom industry’s attention turns to Mobile World Congress. Perhaps predictably, this year’s agenda (and likely many of the conversations that will follow in Barcelona) is dominated by AI, a topic we’ve looked at more than once in recent blogs. But there’s a particular aspect of AI that […]
2026 is here – predicting the key themes for telcos
What issues are on the table for telcos in 2026? What sort of conversations can you expect at key industry gatherings? Here’s our best guess. Read on… As we do every January, with the new year underway let’s look at what we think will be some of the key themes in the telecoms industry in […]
Agentic AI: The Next Operating Model for Telcos
Telcos have spent the last decade digitising processes and layering analytics on top of legacy operations. Agentic AI marks a more fundamental shift: from systems that support decisions to systems that can act autonomously toward business goals. Unlike traditional AI or automation, agentic AI systems are goal-driven. They can observe network, customer, and commercial signals, […]
Sensing as a Service? Get used to it. 6G is coming.
It’s not here yet, but hot in the wake of 5G the conversation around 6G has already started. So, what might the next network generation bring? Read on. Now that 5G is well and truly here, indeed before the dust has even settled (as is the manner of all things telecoms related) it’s time to […]
When you’re considering working with a marketing agency, how much does industry experience matter?
CMOs often turn to outside marketing agencies for help with their campaigns. When they’re deciding which agency to work with, should they place a premium on the agency’s industry expertise? Let’s find out… There’s a question that, at some point, almost every CMO or Marketing Director for a business-to-business company in the telco industry has […]