In business-to-business marketing, how does telemarketing compare?
Marketing leaders have lots of options when it comes to using their budgets. So how does telemarketing shape up compared to the alternatives? The idea of a representative picking up a telephone and calling a prospect to gauge their interest in a solution sounds almost quaint – certainly very traditional – in the context of […]
Five compelling arguments for telemarketing
Should telemarketing be part of your overall marketing strategy? If you’re selling high-cost technology products, the answer is “yes”. To find out why, read on. Marketing Directors have a lot of options at their disposal when it comes to supporting their sales teams. They can drive campaigns over e-mail and social media, produce content, place […]
Artificial Intelligence: We’re not very good at it!
As we know, everyone’s talking about AI. In that much, it’s yesterday’s news. If you read our blogs, you’ll be aware that we’ve already discussed the subject more than once, most recently investigating AIs role in telco (which you can read here) and before that its likely future evolution (which you can read here). Now, […]
What are the technology solutions and business domains that CIOs are prioritising in 2025?
As the technology landscape continues to evolve rapidly, let’s pause for a moment and take a helicopter view to see where things stand. We’ll do that by considering the question, “which solutions and domains are priorities for CIOs right now”? To find out, read on… There’s no peace for the wicked! And navigating their way […]
What’s your football team got to do with telco? Quite a lot, actually!
Is this blog the right place to talk about football? Well, MWC2025 featured a “Sports Congress” in its agenda. Why? And why, if you’re in telco, should you care? If you support a football (or any other sports) team, then you’ll probably be interested to know that the subject of sports and technology is one […]
What about “the new economy”?
What about “the new economy”? Among the themes at Mobile World Congress (and elsewhere), there’s much talk of “the new economy”. What is it, and how does it affect the telecoms industry? Read on. What is “the new economy” about which we’re hearing so much these days, and why should those of us in the […]
On connectivity and economic development
Once again, we’re at that time of year when the telco industry’s attention tends to coalesce around Mobile World Congress, and when our monthly blog looks ahead to what we’re seeing on the events agenda. This year’s theme and, indeed, keynote address focuses on “connectivity as a gateway to a new future”. With that in […]
API gateways: what they are and how they can help you
In an earlier blog, we looked at the advantages of monetising APIs. Now, let’s turn to how you can do it via an API gateway. To find out, read on. In an earlier blog which you can read here, we discussed the advantages of having a strategy to monetize APIs. Being able to build an […]
5G and variable QoS: why it matters
Quality of Service is a vital part of the modern operator’s tool kit, never more so than with the arrival of 5G. Why is it so important? Let’s find out… Why is QoS such an important subject right now? Why, for those in the telecoms industry, is it presently front of mind? It’s crucial for […]