Railways communication networks: a big opportunity for telco solution vendors
For vendors of solutions in the telco industry, changes in railway communications networks presently represent a significant commercial opportunity. In this blog, we’ll try to explain why. Why are we talking about trains and telcos? To explain why, let’s start with a bit of history. Over the years, enterprise communications networks have always tended to […]
How to run a successful webinar
There are many sources of qualified sales leads and in recent years webinars have become one of the more popular ones. Why is this, and are they a good idea? How can you help make sure your webinar eventually results in sales pipeline success? When it comes to marketing, it could be argued that webinars […]
If you want meetings with qualified sales prospects, don’t rely on event organisers to deliver them
If you’re at home reading this and the lights suddenly go out; you investigate the cause and discover that you can’t read on because the fuse box is blown, here’s a question: how many of you are going to call a plumber? My guess is zero. After all, why would you? Here’s another question. This […]
The sun’s going down on 3G networks, and that means opportunity is knocking…
The rollout of 4G was hastened by the ability to offload (via CSFB) the complicated issue of handling voice calls onto the established world of 3G. But the fix is running out of time. Sometimes, communications industry news goes mainstream, with stories that usually concern mainly industry professionals finding their way into the national media. […]
Boom times for FTTH
Fiber is booming and the FTTH market is expanding rapidly. This presents challenges to network operators, and opportunities to solutions providers. As the first quarter of 2023 comes to an end, the booming “Fiber To The Home (FTTH) market shows continues to be robust. The research firm PointTopic[1] states that the total number of global […]
Has enterprise marketing changed?
Over the past twenty years, few would dispute that marketing has changed. Digitisation has revolutionised a landscape in which, two decades ago, direct mail was probably the dominant means of outreach and postage costs took up a significant portion of the marketing budget. Try explaining that to a marketing graduate today! Yet for all the […]
There goes the art of marketing: what should we make of Chat GPT?
You’re probably familiar with the hype by now, especially if you’re involved in the world of technology marketing and sales which, if you’re reading this blog, it’s likely that you are. What’s more open to debate is where you stand on Chat GPT, the increasingly talked-about AI technology. Do you see Chat GPT as a […]
MWC: Notes, conversations, presentations, and opportunities
Mobile World Congress is over for another year. The eCS teams’ journey through the halls of FIRA once again gave us an interesting overview of the state of the telecoms nation. Here are our thoughts. MWC23: another year passes, another show closes, and the telecoms industry continues to evolve. On the event front, housekeeping notes […]
Lead generation telemarketing: pros and cons of in-house vs. outsourced
In the third blog in this series, we’ll put in-house vs. outsourced telemarketing under the microscope. The first two blogs have established the landscape of outsourcing; this time we’ll home in on making the decision to outsource itself. In the last blog, we touched on some of the reasons outsourcing was likely to be advantageous […]
