Outsourcing your lead generation telemarketing programme: is it a good idea?
In our new series of blogs, we turn our attention to the issue of marketing, specifically which functions within the marketing domain should be outsourced, and why this is the case? In the first blog, we give an overview of the subject. Generally, it could be argued that marketing activity falls into two segments as […]
GIS: it’s more than you think
Mention GIS and it’s understood by most people (if they understand it at all) as a location technology; it’s the “thing” in your phone, or Google maps, or your Garmin fitness device, or whatever else you use that tells you where you are and how to get to where you want to go. All of […]
OpenRAN: opportunities and challenges
OpenRAN IS, the disaggregation of the radio access network into interconnected parts defined by open, standards-based, interoperable interfaces and using open, standards-based protocols for communicating over those interfaces. What are the opportunities and what are the challenges it faces? Talking about openRAN A recent poll run by telecomsTv asked the OpenRAN community “which are the […]
Flavours of fraud: there’s a lot to worry about
In our last blog, we noted the extent of a rapidly growing problem for telecoms service providers. A recent European Union survey[1] found that 56% of all consumers were victims of one sort of fraud or another. Of those, 15% were defrauded via their mobile phones, another 14% via their landlines. That ought to worry […]
What is Digital Transformation?
In this series of blogs (this is part 1), we’ll look at the issue of Digital Transformation. It’s a hot topic, but even though most of us probably think we know what it means, you’ll get a fair number of variations in response to a request for a definition. That notwithstanding, most centre around digital […]
Telecoms fraud: It’s getting worse and it’s time to act
One way of measuring progress in life is to see a proliferation of solutions emerge that address a real-world problem. In the telecoms industry, seeing this happen (it does happen frequently) might lead you to conclude that the market’s general direction of travel was good. The sophistication and capability of networks and services is increasing […]
Next stop, the Metaverse…
Just in case you’re not already familiar with the term (it’s presently “Flavour of the Month” with many among the telco classes), what is the Metaverse? Analyst firm Gartner defines it as “a collective virtual shared space, created by the convergence of virtually enhanced physical and digital reality. It is persistent, providing enhanced immersive experiences, as well […]
Does Size Matter?
Vote in our #mwc poll So, how was it for you? Back behind our desks and with Barcelona now fourteen days behind us, it seems like a good moment to reflect on the 2022 version of Mobile World Congress. Which was, to summarise it in a single word, “smaller”. That view is shared by pretty […]
Looking forward to Barcelona: Tomorrow’s technology – today
That, tomorrow’s technology today, is the theme of MWC23 where, the GSMA tells us, we’ll be focusing on the “three vital converging forces in our industry: technology, community and commerce”. But what specific topics might we see under the microscope in the halls of FIRA and are thus worth thinking about as we prepare for […]
