There goes the art of marketing: what should we make of Chat GPT?
You’re probably familiar with the hype by now, especially if you’re involved in the world of technology marketing and sales which, if you’re reading this blog, it’s likely that you are. What’s more open to debate is where you stand on Chat GPT, the increasingly talked-about AI technology. Do you see Chat GPT as a […]
Industry events: Notes, conversations, presentations, and opportunities
Here are some more of our thoughts on telco industry events. The shows go on and the telecoms industry continues to evolve. A criticism: event’s networking appa. For shows representing leadership in technology innovation, apps are often about as engaging and helpful as an ice cube maker would be in the arctic circle. Must do […]
Lead generation telemarketing: pros and cons of in-house vs. outsourced
In the third blog in this series, we’ll put in-house vs. outsourced telemarketing under the microscope. The first two blogs have established the landscape of outsourcing; this time we’ll home in on making the decision to outsource itself. In the last blog, we touched on some of the reasons outsourcing was likely to be advantageous […]
Telemarketing: ripe for outsourcing
In the second blog in our series about outsourcing and marketing management, we turn our attention to telemarketing programmes and consider why the domain is ripe for outsourcing. Last time, (in the first blog of this series), we distinguished between those marketing functions that invariably remain in-house (we called them “programme management” activities) and those […]
Outsourcing your lead generation telemarketing programme: is it a good idea?
In our new series of blogs, we turn our attention to the issue of marketing, specifically which functions within the marketing domain should be outsourced, and why this is the case? In the first blog, we give an overview of the subject. Generally, it could be argued that marketing activity falls into two segments as […]
GIS: it’s more than you think
Mention GIS and it’s understood by most people (if they understand it at all) as a location technology; it’s the “thing” in your phone, or Google maps, or your Garmin fitness device, or whatever else you use that tells you where you are and how to get to where you want to go. All of […]
OpenRAN: opportunities and challenges
OpenRAN IS, the disaggregation of the radio access network into interconnected parts defined by open, standards-based, interoperable interfaces and using open, standards-based protocols for communicating over those interfaces. What are the opportunities and what are the challenges it faces? Talking about openRAN A recent poll run by telecomsTv asked the OpenRAN community “which are the […]
Flavours of fraud: there’s a lot to worry about
In our last blog, we noted the extent of a rapidly growing problem for telecoms service providers. A recent European Union survey[1] found that 56% of all consumers were victims of one sort of fraud or another. Of those, 15% were defrauded via their mobile phones, another 14% via their landlines. That ought to worry […]
What is Digital Transformation?
In this series of blogs (this is part 1), we’ll look at the issue of Digital Transformation. It’s a hot topic, but even though most of us probably think we know what it means, you’ll get a fair number of variations in response to a request for a definition. That notwithstanding, most centre around digital […]