Progress needs to matter, and it needs to keep Marketing in mind
A recent observation from an excitable member of the telco vendor commentariat noted in the telecoms media: “So, if you have cloud-gaming, 5G means that you can go to work, stay at home, or commute and take the experience of streaming games with you. You weren’t able to do that before and now you are, […]
Acquiring new customers is critical. Losing poor-fit customers may be equally critical
According to leading analyst firm Gartner, “Business leaders are starting to recognize how costly keeping a poor-fit customer can be for business” due to issues such as over-customization, bespoke solutions and the outsize time spent on servicing. “Long-term profit erosion must also be kept top-of-mind, as investments in poor-fit customers may boost revenue in the […]
Metaverse World Congress
Allegedly, saving the best for last is a pretty good life tactic. If the telecoms industry prognosticators are to be believed there might soon be a change to the “M” in Mobile World Congress. To “Metaverse”. If you’ve been to the event in Barcelona, it’s unlikely you’re not familiar with the term by now but […]
As telecoms evolves, marketers become teachers…
For all the talk about new devices and new enabling technologies, MWC demonstrates how the telecoms industry is continuing to change rapidly at a much more fundamental level. Many of the real innovations taking root in the industry today involve far more than simply new features and functions, new Use Cases and new commercial opportunities […]
Keeping Marketing in Mind
At least if you rely on reports in the mainstream media, you could be forgiven for thinking that Mobile World Congress is the telco industry’s equivalent of a Consumer Electronics Show. That’s right; the column inches fill up with endless announcements of new products; mainly phones, pads, and/or laptops most of which in one way […]
Some thoughts on investing in industry events
Three years later, Mobile World Congress is back. Well, back in a recognisable form anyway. Twenty-four months ago, we experienced the COVID enforced last-minute cancellation of the event. Last year, the GSMA did give a party, but no one came (to be scrupulously accurate, not very many showed up). This year, it’s business as usual […]
Telco sustainability: Operators ramp up efforts to tackle environmental impact
The telecoms industry has an opportunity to drive sustainability initiatives across multiple sectors – but it must get its own house in order first The telecoms sector may not be the world’s biggest source of carbon emissions, but it is one that is increasingly coming under pressure to reduce its environmental impact. In a recent […]
New era of fibre providers take on incumbent telcos in race to deliver gigabit broadband
Investors are pouring money into the so-called ‘altnets’ building out super-fast fibre networks to compete with BT Openreach and Virgin Media. One of the first things the newly merged UK operator Virgin Media O2 plans to do is upgrade its entire fixed broadband network to fibre-to-the-home (FTTH). In a bid to become the UK ‘s […]
Elon Musk blasts into MWC to update on Starlink plans
Satellite-based broadband services are becoming a commercial reality thanks to billionaires such as Elon Musk – should traditional telcos be worried? MWC may be a scaled-down event this year, but the organisers have nevertheless managed to land a significant keynote speaker: Elon Musk. The billionaire tech entrepreneur will attend the event virtually – live from […]