Telecoms fraud: It’s getting worse and it’s time to act
One way of measuring progress in life is to see a proliferation of solutions emerge that address a real-world problem. In the telecoms industry, seeing this happen (it does happen frequently) might lead you to conclude that the market’s general direction of travel was good. The sophistication and capability of networks and services is increasing […]
Next stop, the Metaverse…
Just in case you’re not already familiar with the term (it’s presently “Flavour of the Month” with many among the telco classes), what is the Metaverse? Analyst firm Gartner defines it as “a collective virtual shared space, created by the convergence of virtually enhanced physical and digital reality. It is persistent, providing enhanced immersive experiences, as well […]
Does Size Matter?
Vote in our #mwc poll So, how was it for you? Back behind our desks and with Barcelona now fourteen days behind us, it seems like a good moment to reflect on the 2022 version of Mobile World Congress. Which was, to summarise it in a single word, “smaller”. That view is shared by pretty […]
Tomorrow’s technology – today
The GSMA tells us we should be focusing on the “three vital converging forces in our industry: technology, community and commerce”. But what specific topics might we see under the microscope in the halls of FIRA and are thus worth thinking about as we prepare for the event? Here’s five domains that we at eCS […]
Progress needs to matter, and it needs to keep Marketing in mind
A recent observation from an excitable member of the telco vendor commentariat noted in the telecoms media: “So, if you have cloud-gaming, 5G means that you can go to work, stay at home, or commute and take the experience of streaming games with you. You weren’t able to do that before and now you are, […]
Acquiring new customers is critical. Losing poor-fit customers may be equally critical
According to leading analyst firm Gartner, “Business leaders are starting to recognize how costly keeping a poor-fit customer can be for business” due to issues such as over-customization, bespoke solutions and the outsize time spent on servicing. “Long-term profit erosion must also be kept top-of-mind, as investments in poor-fit customers may boost revenue in the […]
Metaverse World Congress
Allegedly, saving the best for last is a pretty good life tactic. If the telecoms industry prognosticators are to be believed there might soon be a change to the “M” in Mobile World Congress. To “Metaverse”. If you’ve been to the event in Barcelona, it’s unlikely you’re not familiar with the term by now but […]
As telecoms evolves, marketers become teachers…
For all the talk about new devices and new enabling technologies, MWC demonstrates how the telecoms industry is continuing to change rapidly at a much more fundamental level. Many of the real innovations taking root in the industry today involve far more than simply new features and functions, new Use Cases and new commercial opportunities […]
Keeping Marketing in Mind
At least if you rely on reports in the mainstream media, you could be forgiven for thinking that Mobile World Congress is the telco industry’s equivalent of a Consumer Electronics Show. That’s right; the column inches fill up with endless announcements of new products; mainly phones, pads, and/or laptops most of which in one way […]