Ten things we’ve learnt attending online events
It’s been a tumultuous year in the events business. The global lockdown meant that almost all major ‘in person’ events were cancelled from March, with Barcelona’s Mobile World Congress becoming the first major casualty. And it wasn’t just the big industry events that had to go online at very short notice: product launches, networking events […]
How the Open RAN revolution is changing how the world builds networks
eContact Services looks at the momentum building behind Open RAN and how traditional telco supply chains are being disrupted as a result. The Radio Access Network – or RAN – is the most critical and costliest part of a mobile network, the part that enables a mobile device to connect to a network. RANs are […]
Securing the enterprise opportunity and embracing open-source networks: trends to watch as we enter the 5G era
5G networks, devices and use cases are proliferating – in this article eContactServices looks at the key trends shaping the new mobile technology. It’s clear that 5G is ushering a new, disruptive era that is reorganising relationships between operators, vendors and other players across the telco ecosystem. With more than 20 years’ experience in delivering […]
From iPhone to private networks: five trends shaping 5G
5G networks, devices and use cases are proliferating – in this article eContactServices looks at the key trends shaping the new mobile technology. It’s clear that 5G is ushering a new, disruptive era that is reorganising relationships between operators, vendors and other players across the telco ecosystem. With more than 20 years’ experience in delivering […]
Offset Digital Fatigue and Pep Up Your Telecoms Pipeline
Optimize your telecom marketing mix with a human touch Vendor GTM strategies have pivoted heavily towards “digital” with content syndication, webcasts and display adverts now earmarked to generate everything from brand awareness to business leads. But…as vendors fight for telco decision-maker mindshare the sheer volume of digital investment is for many delivering no more than […]
Perfecting your telecom marketing mix…
One of the crimes against telecom marketing humanity all too often committed by marketers bears examination. It’s this: the failure to understand that telco lead generation involves not isolated campaigns but, rather, leveraging multiple elements of a campaign mix. Here’s what happens. Marketers leverage a lot of sources to generate telecom leads. These range from […]
POST-COVID: The song remains the same?
There’s a natural temptation to reduce complex political and economic circumstances to a few simple soundbites. But as, at different times around the world, we begin to emerge from the Coronavirus pandemic, it seems reasonably certain that business-as-usual is unlikely to be resumed. Not in the short term, and quite possibly not ever. The commercial […]
Calling 5G Software & Service Specialists!
Engage with the telcos and seize a share of the B2B Prize. Although we all know individuals, early adopters, people with a soft spot for the latest technology that will be willing to pay a little bit more for a 5G connection, (for faster video steaming or for “multisensory” digital experiences such as gaming or […]
Are virtual meetings the way ahead? The new normal?
Webinars by their very definition are a presentation, lecture, workshop or seminar that is transmitted over the web using video conferencing software. With the increase in employees working from home, the explosion in the use of video conferencing software and the requirement for Vendors to still engage with their target market, should this be something […]